Creamorucci
I designed a fruits and cream smoothie bar (student project) .
The bar design inspired by the existing the brand Fiorucci.
A young, innovative and fun brand.
The design and the branding give a heavenly vibe feeling.
The smoothies "landing" from the ceiling directly to the table by a robotic system.
Sound On Please
Fiorucci - Brand Analysis
Fiorucci is an Italian fashion label founded by Elio Fiorucci in 1967.
The first Fiorucci shop exposed Milan to the styles of Swinging London
and to American classics such as the T-shirt and jeans.
By the late 1970's, the direction of stylistic influence had reversed
and the Fiorucci store in New York City become famous for the foreign fashions it introduced to the United States. The store nown as the
"daytime Studio 54" it attracted trendsetters from Andy Warhol to Madonna.
Raphael's famous cherubs are the signature of the brand. Combination of classical Renaissance and fashion.
Fiorucci - Original shopping bags
The New Logo
